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Founded in 2017 by designer & CEO Choco XU, Le-J is a luxury accessories brand. Fusing an innovative design aesthetic with the rich craftsmanship. In 2018, Choco designed to bring this brand into New York, establishing Le-J’s influence on the luxury jewelry space. 

Le-J collaborates with multi-generational Asian artisan families allowing fusion of traditional processes and quality materials, with innovative design ideas defining new Modern Luxury.